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Prompts for Business: 45 Ready-to-Copy Prompts and a Method for Writing Any Prompt

Prompts for business: a short method for writing a good prompt, plus 45 ready-to-copy prompts for marketing, sales, service, your website and your time.

Prompts for Business: 45 Ready-to-Copy Prompts and a Method for Writing Any Prompt
AI-generated illustration

Tuesday, 9:15 PM

The owner of a hair salon opens ChatGPT and types: "Write me a post." She gets three paragraphs about "the importance of grooming in the modern world." She deletes it, tries again, gets the same thing in different words, and closes the laptop.

The tool wasn't bad. The instruction was missing.

Most people who "can't get anywhere with ChatGPT" don't have a technology problem. They have a wording problem. That's exactly why we gathered these prompts for business: a short method for writing any prompt, and 45 prompts you can copy, fill in the brackets and run.

In short

  • A prompt is the instruction you give an AI tool. The more context it has and the fewer guesses it needs, the closer the answer is to what you wanted.
  • A five-part method: role, context, task, format, example. You don't need all of them every time.
  • Below are 45 prompts by task: marketing, ads, products, service, sales, website, reviews, procedures, analysis and your own time.
  • When the same task comes back every week and you keep copying and pasting, that's the moment to consider an agent.

How do you write a good prompt? Five ingredients

The official guides from OpenAI, Google and Anthropic differ in the details, but the same principles recur: clear instructions, context the model can't guess, examples, a defined format, and going back to fix. We packed them into one method that's easy to remember.

Platin's five-ingredient method

  1. 1. RoleWho the tool is now: content manager, service rep, advisor.
  2. 2. ContextAbout the business, the audience, the tone and the facts.
  3. 3. TaskOne clear verb: write, summarize, compare.
  4. 4. FormatLength, structure, a table or a list.
  5. 5. ExampleA text you liked, so the tool understands the style.

The task is the only part that must always appear. Add the rest as needed: a simple task is fine with two or three ingredients, and text that goes out in the business's name will almost always benefit from all of them.

Before and after: the same request, two prompts

Before

A prompt that leaves the guessing to the tool

  • "Write me a post about our haircuts"
  • No audience, no tone, no length
  • The result: generic text that fits any salon

After

The same request, with the five ingredients

  • Role: You are the content manager of a neighborhood hair salon
  • Context: Women aged 30 to 50, a warm tone, a promotion until the end of the month
  • Task: A post for Instagram
  • Format: Up to 70 words, one call to action
  • Example: A previous post I liked

And if you don't have the energy to word everything yourself, let the tool ask. A simple prompt like "Before you write, ask me up to five questions that will help you do this well" often brings out the context that was missing.

Is your prompt ready to send?

Check before you press Enter. The list isn't saved anywhere.

Prompt checklist

45 prompts for business, ready to copy

How to use them: copy the prompt, fill in everything that appears in [square brackets], and send it to ChatGPT, Gemini or Claude. Each one is a starting point: after the first answer, write "shorter," "less formal" or "give me three more versions."

Posts and marketing content

Instagram post

You are the content manager of a [type of business] in [city or country]. The audience: [description of the audience]. The tone: [warm / professional / casual].
Write an Instagram post about [topic]. Length: up to 80 words, an opening line that stops the scroll, one call to action: [action].
Suggest 3 different versions of the opening.

When: you have a product, service or idea and want a draft in your business's voice.

Facebook promotion post

Write a Facebook post about [the promotion]: [details of the offer], valid until [date]. Target customers: [who].
Don't invent details I haven't given. End with a call to action: [booking / call / visit].

When: there's a time-limited discount or offer.

Content ideas for the month

My business: [what we do]. My customers often ask about: [3 common questions].
Give 12 post ideas for the coming month, in a table: topic, angle, content type (image / short video / text), call to action.

When: you don't know what to write about this month.

Short newsletter

Write a short newsletter for customers of a [type of business]. Topic: [topic]. Include an email subject line, a personal opening paragraph, 3 main points and one call to action: [action].
Tone: [tone]. Up to 150 words.

When: a monthly message to existing customers.

From one idea to four formats

Here is a text I wrote: [paste text].
Turn it into: (1) an Instagram post, (2) a LinkedIn post, (3) a script for a 30-second video, (4) three lines for a WhatsApp message to customers.
Keep the same core message.

When: you have one good piece of content and want to make the most of it.

Ads and advertising copy

Search ad headlines

I advertise [service] in [city/area]. The real advantages: [3 advantages]. The search phrase: [phrase].
Write 15 short headlines and 4 descriptions for a search ad in [language]. No promises I haven't stated and no superlatives.
Check the platform's length limits afterward.

When: you're preparing a Google Ads ad and want variety.

Social ad variations

Write 4 versions of ad copy for [Facebook / Instagram] for [product/service].
Each version from a different angle: problem, benefit, social proof, real urgency. The audience: [audience]. Up to 40 words per version.

When: testing several wordings for one ad.

Message angles

The product/service: [description]. The ideal customer: [description]. What bothers them today: [pain point].
Give 7 different message angles for ads, and for each one a single sentence that demonstrates it.

When: before you write an ad, you need to choose what to say.

Landing page copy

Write landing page copy for [service]. Structure: headline, subheadline, 3 benefits, how it works in 3 steps, frequently asked questions (4), call to action: [action].
Use only these facts: [facts].

When: one page whose goal is an inquiry or a purchase.

Product descriptions

Product description from data

Write a product description for an online store. Data: [name, material, dimensions, colors, use].
Structure: an opening sentence, 3 to 4 benefit points, technical details in a list. 80 to 120 words. Don't add features I haven't listed.

When: you have a dry spec sheet and the store needs copy.

From features to benefits

Here is a list of a product's features: [list].
For each feature, write what it gives the customer in daily life, in one simple sentence. A table: feature | what it means for the customer.

When: the description lists specs but doesn't persuade.

Ten descriptions in one style

Here is a product description I liked, as an example of style: [example].
Write descriptions for [number] products in the same style and length. The data: [table or list]. Return as a table: product name | description.

When: uploading a whole catalog.

Category page text

Write 100 to 150 words for a category page: [category]. Include how to choose between the products, 2 frequently asked questions, and the phrase [search phrase] once or twice, naturally.

When: a page that explains what's in the category and helps people choose.

Customer replies

Reply to a new inquiry

Write a short, friendly reply to this inquiry: [paste the message].
Details you may mention: [price / availability / area]. Ask one question that moves toward a conversation or an appointment. Don't invent information.

When: a lead wrote in and is asking about price or availability.

Response to a complaint

A customer wrote: [paste]. The facts from our side: [what actually happened]. What we're willing to offer: [solution].
Write a calm, respectful reply that acknowledges the frustration, without apologizing for things that didn't happen and without blaming.

When: an angry customer and you want to reply respectfully.

Delay in delivery or work

Write a message to a customer about a delay of [duration] in [what]. The reason: [reason]. The new date: [date]. What can be done in the meantime: [option].
Up to 60 words, no bureaucratic wording.

When: you need to announce a delay.

Bank of answers to repeat questions

Here are 8 questions customers ask us: [list]. The correct information: [facts].
Write a short answer to each question (up to 40 words) in a [tone] tone, so I can copy them into ready-made replies.

When: the questions that come back every week.

Polite refusal

A customer asks for: [request]. We can't because [real reason].
Write a reply that declines politely, explains briefly and offers an alternative: [alternative].

When: a request you can't or don't want to approve.

Sales and follow-up

Follow-up on a quote

I sent a quote to a [type of customer] for [service] [number of days] ago. Write a short WhatsApp message that checks whether they have questions, with no pressure and no "just wanted to check in."
Add an easy way to reply: [a question with two options].

When: a quote went out and silence followed.

Three follow-up messages

Write a sequence of 3 follow-up messages to a customer who didn't respond to a quote for [service]. Each message adds different value (for example [a tip / an example / a question]) and applies no pressure.
The last message closes the matter respectfully.

When: a customer who didn't answer.

After a meeting

Here are my notes from the meeting: [notes]. Write a summary email to the customer: what we agreed, the next step, who does what and by when. Up to 120 words.

When: a summary that moves toward a decision.

Winning back an old customer

Write a message to a customer who hasn't been with us for [length of time]. They bought from us: [what]. What's new with us: [news].
No "we miss you," no pressure, with a real reason to come back.

When: a customer who hasn't bought in a long time.

Price objection

A customer said: "[the objection]". What we provide: [value]. What we won't do: an immediate discount.
Suggest 3 respectful responses: a clarifying question, an explanation of the value, and a tailored option at a lower budget.

When: the customer says it's expensive.

Structure for a service page

I'm building a service page for [service] in [area]. The audience is searching for: [phrase]. Give a structure for the page: an H1 heading, 5 to 6 H2 headings worded as questions people search for, and what to write in each section in one line.

When: before you write the page.

Title and description for Google

Here is the page content: [paste]. Main phrase: [phrase]. Write 5 options for a title (up to 60 characters) and 5 for a description (140 to 160 characters). The phrase at the start of the title, and with a reason to click.

When: an existing page that needs a title and snippet.

FAQ for a page

Here are questions customers ask: [list]. Write 6 questions and answers for a page about [topic], with a first answer that defines the topic. Use only this information: [facts].

When: building distinctiveness and answers to real questions.

Improving existing text

Here is the text of a page on the website: [paste]. Check: is it clear what we offer and to whom? What's missing? Give a list of improvements by importance, and then an improved version. Keep the facts.

When: the page is written but weak.

Local page

Write a page about [service] in [city]. Use real details: [neighborhoods, arrival times, way of working]. Don't invent addresses or customers. 250 words.

When: a business that serves a specific area.

Reviews and replies

Reply to a positive review

A customer wrote a review: "[text]". Write a 2 to 3 sentence reply that refers to a specific detail from it, in a warm tone, without copying a fixed formula.

When: a personal thank-you, not a template.

Reply to a negative review

A negative review: "[text]". What happened according to our records: [facts]. Write a short public reply: acknowledge the problem, offer to continue in private, without arguing and without revealing customer details.

When: a public reply that potential customers will read.

Asking for a review

Write a short WhatsApp message asking a customer who finished [service] to leave a review. Include the link: [link]. No offer of compensation and no asking for "five stars."

When: for satisfied customers.

Summary of reviews

Here are 20 customer reviews: [paste]. Summarize: what's mentioned favorably, what comes up repeatedly as criticism, and 3 changes worth checking. Quote one short sentence for each point.

When: you want to see what recurs.

Procedures and internal documents

Work procedure

I'll describe how we do [process], and you'll turn it into a written procedure: purpose, who is responsible, numbered steps, what to do when there's an exception. Ask me clarifying questions before you write. The description: [description].

When: what exists only in your head.

New-hire checklist

Build an onboarding checklist for a new [role] at a [type] business. Divide it into the first day, the first week and the first month. Mark what I need to prepare in advance.

When: a new employee starts on Sunday.

Meeting summary and tasks

Here is a transcript or notes: [paste]. Produce: a 5-line summary, decisions, a task list with an owner and a date. If an owner or date wasn't stated, write "not set."

When: a meeting ended with lots of notes.

Job posting

Write a job posting for [role] in [location]. Details: [tasks, requirements, hours]. Describe the business honestly and without clichés. Add 3 screening questions.

When: hiring for a small business.

Planning and analysis

Weekly plan

My goal for the week: [goal]. Available time: [hours]. Regular tasks: [list]. Build a plan by day, with a short explanation of why each task is where it is, and what can be postponed.

When: a busy week with one goal.

Competitor comparison from text

Here are texts from 3 competitors' websites: [paste]. Use only them. A table: what they offer, to whom, how they word the promise, what they lack. Then 3 opportunities for differentiation.

When: you don't want to guess facts about competitors.

SWOT analysis

The business: [description]. A consideration: [decision]. Write a SWOT based on what I've given, and for each point mark whether it's a fact I provided or an assumption of yours.

When: a quick framework for a decision.

Analyzing data I pasted

Here is this month's data: [paste a table]. Explain in plain words what stands out, what changed compared with [period], and 3 questions worth looking into. Don't draw a conclusion the data doesn't support.

When: a report you don't know how to read.

A decision with pros and cons

I'm torn between [option A] and [option B]. The criteria that matter to me: [list]. Build a comparison table, and then ask me 3 questions that will help me decide.

When: you're torn.

Your own time

Setting priorities

Here is everything on my plate: [list]. Sort it into: must do today, this week, can hand to someone else, can drop. Give a one-sentence reason for each.

When: a long list, a short day.

Summary of a long email or document

Summarize the text in three points and the next step that's required of me. Mark parts that aren't clear to you and don't guess. The text: [paste].

When: no time to read it all.

From a recording to tasks

Here is a transcript of what I said: [paste]. Turn it into a clear task list, ordered by urgency, with questions about anything that's missing.

When: free-form talking in the car.

Preparing for a difficult conversation

I need to have a conversation about [topic] with [who]. My goal: [goal]. Give 3 ways to open, questions worth asking, and 3 possible responses from them and how I'd answer.

When: with a customer, supplier or employee.

When the answer isn't good: what do you fix?

This is a quick diagnostic table.

What happenedWhat's probably missingWhat to add
The text is generic and boringContextReal details about the business and the audience
The tone isn't yoursAn exampleA previous text you liked, and "write in the same style"
The tool made up a detailFactsWrite the facts, and add "don't add information I haven't given"
The answer is too long or messyFormatA word count, a structure, a table
You got something other than what you wantedTaskOne verb and a criterion: "3 versions, each from a different angle"

The mistakes we see most

Three recurring mistakes. The first: publishing the first answer as it is. A draft is a draft, and text that goes out in the business's name passes through your review. The second: asking for facts. AI tools can be wrong and invent details, so you hand them facts and don't ask them to fill in the blanks. The third: looking for a "magic prompt." There isn't one. What works is real context and two rounds of fixes.

And one more thing: the official prompt guides themselves stress trying, testing and going back to improve. A good prompt is built in rounds, and the first round is almost never the last.

When prompts stop being enough, and when an AI agent steps in

Prompts are excellent for tasks that come up occasionally: a post, a reply, an analysis. They're less convenient when the work repeats, because you become the one who copies, pastes and uploads. Signs you've reached that point:

Prompt or agent?

A prompt is enough

  • A task now and then
  • You need an idea or a draft
  • You copy and publish it yourself

It's already a nuisance

  • The same task every week
  • You paste the same context again and again
  • The output has to go up on the website or a network

This is a case for an agent

  • Ongoing work across several systems
  • The tool needs to remember the business
  • You want to approve, not execute

The difference is that an AI agent is connected to the website and the business's tools, remembers the context, and carries out the task. The decision, like publishing or changing a budget, it leaves to you. Here we explained what an AI agent for business does and how to start, and here is a comparison of ChatGPT, Gemini and Claude if you're still choosing a tool. For a wider view of the field: AI for business.

Frequently asked questions

What is a prompt?

A prompt is the instruction you write to an AI tool such as ChatGPT, Gemini or Claude. It can be one sentence or a whole document, and the quality of the answer depends heavily on how much context, purpose and format it contains.

How do you write a good prompt for a business?

Write one clear task, and add a role, context about the business and the audience, the format you want, and an example if there's a particular style. Then fix in rounds. That's also the approach in the prompt guides from OpenAI, Google and Anthropic.

Do prompts have to be in English?

No. The leading models understand many languages and can write in them. Still, read every text before you publish, because wording in languages other than English can come out clumsy or sound translated. Ask for "natural, idiomatic [language]" and correct as needed.

Can I paste customer details into a prompt?

Better not to. Don't paste passwords, payment details or identifying information you wouldn't share outside. Also check the privacy settings of the tool you're using, and your own business's policy.

Why does ChatGPT make up details?

AI tools write text that sounds plausible, and they don't always check it against reality. The more facts you supply yourself and the more you add "don't add information I haven't given," the lower the chance of an invented detail, but a human check is still required.

When is an AI agent better than prompts?

When the same task comes back every week, has to touch the website or the business's tools, and you're wasting time on copy-paste. An agent is connected to the systems and carries out the work, and you approve. Platin Digital is an OpenAI Select Partner and builds agents for businesses with whichever models and tools fit each business best, from OpenAI, Anthropic, Google and others.

Sources

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