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Google & SEO

AI SEO for small business

AI SEO for small business: an agent writes articles for your site on what customers search for on Google, improves pages and reports weekly. You approve it all.

Message us on WhatsAppWhat it does
  • Writes articles from what you tell it about your work
  • Once a week it tells you, in plain English, how your site did on Google
  • Nothing is published on the site without your approval, until you decide otherwise

Your agent is set up and supported by Shahaf Platin of Platin Digital, who builds AI agents for businesses after 12 years in websites and marketing.

  1. You ask: Write an article on small kitchen design and improve the service page.
  2. Article and improved page
  3. The article and page improvements are ready. Publish?
Illustration: how it looks, from your request to your approval

Monday, 11:30 AM

A client tells you in a meeting: "I googled small kitchen design, and found another designer first"

Without an agent

A month later, the note is still on your desk

  1. After the meeting you jot a note: "Write something on the site about small kitchens"
  2. On a free evening, two weeks later, you open a blank page and don’t know where to start
  3. The "Kitchen design" page on the site stays as it was written the day the site was built
  4. Another client tells you she found someone else first

With an AI agent

That same evening, waiting for you to read

  1. At 12:10 PM, on your way back from the meeting, you message the agent on WhatsApp: "Write an article on small kitchen design and improve the service page"
  2. It checks what the site says about small kitchens, and finds there isn’t a word
  3. It asks you three questions, and you answer in a voice message from the car
  4. At eight in the evening an article and new wording for the service page are waiting for you. Visitors to the site see no change yet
  5. You read it, fixed one sentence and approved. Only now does it appear on the site

The note no longer waits on your desk: every week the agent does the work on the site that nobody gets to, and shows you everything before visitors see it.

In short

What an AI agent is

A digital assistant you message on WhatsApp with what to do, and it does it on your website: checks what people search for on Google, writes articles and improves pages. That work is called search engine optimization (SEO), which is why some people call it an SEO agent.

The work it takes on

It writes articles from what you know, refreshes pages nobody has touched in years, finds links that lead to a page that no longer exists, and sends you a short report once a week.

What stays with you

The professional knowledge, and the decision about what visitors see on the site. This is how we start: every article and every change waits for your approval before it’s published. If you’d prefer something different, we’ll set it up that way.

How you start

With the weekly report, because it changes nothing on the site. After it, one article and one page. We add more only when you’re happy with what you’ve read.

What the agent does on your website

Six jobs that usually get pushed to next week. You ask once, and it keeps doing it without being reminded.

What’s worth writing about

You write to it, once

"Once a month, tell me what’s worth writing about on the site"

From then on, every time
  • Opens the Google tool that shows what you’re found for (Search Console), and sees what people typed
  • Adds the questions customers asked you, and that you told it about
  • Checks which of them already have a page on the site
  • Sends a short list of topics, with the reason for each

New articles

You write to it, once

"One article from the list every week. Whatever you’re missing, ask me"

From then on, every time
  • Asks you two or three questions. You can answer in a voice message
  • Writes from your answers, and from what’s already on your site and in your documents
  • Marks inside the article what it’s missing, and doesn’t make things up
  • Saves the article on the site as a draft visitors can’t see, and sends it to you to read

Pages already on the site

You write to it, once

"Go through the service pages and suggest what to improve on each"

From then on, every time
  • Reads each page, and checks whether it answers what people search for
  • Prepares a new headline and paragraphs, and shows you before and after
  • Updates the page once you approve

Problems that get in Google’s way

You write to it, once

"Once a month, check that Google can read the site"

From then on, every time
  • Looks for links on the site that lead to a page that doesn’t exist
  • Checks in Google’s tool whether there are pages Google couldn’t read
  • Measures how fast the home page and key pages load, and compares with last month
  • Sends a list: what needs fixing, and what can be left as it is

Weekly report

You write to it, once

"Every Monday morning: how the site did on Google, without jargon"

From then on, every time
  • Reads from Google’s tools how many times the site appeared in search, and how many people clicked through
  • Says what changed since last week, even when nothing changed
  • Adds what it did this week, what’s waiting for your approval, and one suggestion for next week

Reviews of your business on Google

You write to it, once

"When someone writes a review of the business on Google, draft me a reply"

From then on, every time
  • Words a reply in your style
  • Sends it to you, and you post it

What’s not on the list: a promise of a particular position on Google. The agent is responsible for what’s written on the site and for what works properly on it. Where the site appears in the search results is decided by Google, and also depends on how long the site has existed and how many other sites link to it.

One article and one page, from the request until they’re on the site

That same Monday, step by step. An interior design studio, and a client who said she googled "small kitchen design" and reached another designer first.

  1. You ask

    Monday, 12:10 PM. You write the agent one sentence on WhatsApp, without explaining how to write an article and without opening the site.

  2. It checks what’s on the site

    It reads the "Kitchen design" service page, and checks in Google’s tool what people typed when the page showed up for them. There are searches about small kitchens, and the page doesn’t have a single sentence on them. There’s no article on the subject on the site either.

  3. It asks you

    Before it writes, it asks what only you know: which mistake you see most in small kitchens, what you never compromise on, and which home you designed would make a good example. You answer in a three-minute voice message.

  4. An article waiting to be read

    At eight in the evening the article is saved on the site as a draft: you can see it, visitors can’t. Next to what it’s missing it says "Missing: a photo of the kitchen from the example". For the service page it prepares a new headline and a paragraph on small kitchens, and shows you the old wording next to the new.

  5. You approve, and it’s on the site

    You get this on WhatsApp: "The article and page improvements are ready. Publish?" You read it, asked for one sentence to be changed, and approved. Only now is the article published and the page updated. From next week both appear in the weekly report.

Asked for a sentence to be changed? It remembers the correction, and writes that way in the next article too. After a few months you can decide that small fixes, such as a link that leads to a page that doesn’t exist, are made without asking. For articles we recommend keeping the approval with you.

What happens when a simple request gets complicated

An ordinary writing tool, such as ChatGPT that you open and type into, takes a topic and returns text. It can’t see your website, and doesn’t know what’s missing from what you sent it. The agent sees the site, and stops to ask when something doesn’t add up. Five cases:

You asked for an article, and the site already has a page on the same subject

Ordinary writing toolWrites another article. Now two pages on the site say the same thing

AI agentFinds the existing page and asks you: expand it, or write an article from a different angle

What you sent doesn’t say how much a kitchen design costs

Ordinary writing toolWrites a price that sounds reasonable

AI agentLeaves "Missing: price" in the article, and asks you whether to state a price and which

You asked for a separate page for every city you work in

Ordinary writing toolProduces thirty identical pages, with only the city name changing

AI agentTells you that Google warns against pages like these and treats them as spam, and suggests a page for a city you have something to say about, such as a home you designed there

The site has old links that lead to a page that no longer exists

Ordinary writing toolCan’t see the site, and doesn’t know they’re there

AI agentFinds them and sends a list: what needs fixing, and what can be left. It makes the fix once you approve

A page that ranked high on Google has dropped, and nobody knows why

Ordinary writing toolIf you ask it, it writes an explanation that sounds convincing, without checking

AI agentChecks what changed on the page and what Google’s tool shows, and tells you what it found. When it has no explanation, it says so, and doesn’t touch the page

What Google officially says about articles written with the help of AI, and why identical pages for every city put a site at risk, is explained in our guide to writing website content with AI. Which old links need fixing and which can be left: WordPress maintenance.

Is an SEO agent right for you?

Six short questions about your website and your time. The answer appears here right away, and you don’t need to leave any details.

What would you like the agent to do on the site? Pick as many as apply
Who can answer the agent’s questions about your work?
How long has your website existed?
Is there a date by which you must have customers from Google?
Who has to read an article before it’s published on the site? Pick as many as apply
What platform is your website built on? Not sure? Whoever built the site knows

Answer all the questions to see your result.

What it does on its own, and what waits for your approval

This is how we start: whatever visitors can see waits for your approval. Whatever only you see, such as a report or an article not yet published, it does on its own. If you’d prefer something different, we’ll set it up that way.

On its own

  • Reads from Google’s tools what you’re found for, and how many people visited the site
  • Checks the site: links that lead to a page that doesn’t exist, pages Google couldn’t read
  • Writes articles, and saves them as drafts visitors can’t see
  • Prepares new wording for an existing page, and shows you the old next to the new
  • Sends you a weekly report and lists of what it found
  • Logs everything it does

Prepares and asks

  • Publishing an article
  • Any change to a page already on the site: headline, text or image
  • Fixing a link, or sending anyone who lands on an old address to the new page
  • Deleting a page, or merging two pages into one
  • A reply to a review of the business on Google: it words it, and you post it

No access

  • Passwords and card details
  • Moving money and making payments
  • Deleting anything that can’t be restored
  • Adding or removing users on the site and in your Google accounts
  • Anything you didn’t ask us to connect, such as your paid ads account or your mailbox

Whatever is waiting for approval reaches you wherever suits you: WhatsApp, Telegram or email. For an article you get the whole thing, and for an existing page the old wording next to the new. On a WordPress site the agent can also be given a permission that lets it write but not publish. Then it can’t publish an article even by mistake, and you press "Publish" yourself. How we protect the site and your information: AI agent security.

What the agent connects to

It works on the website you already have and on the Google accounts already registered in your name. Nobody builds a new site for it, and the site and the accounts stay yours. Is the site built on another platform? We check it on the intro call.

The website

  • WordPress
  • Elementor
  • WooCommerce
  • Shopify

Google’s tools

  • Search Console: shows which searches the site appears for
  • Google Analytics: shows how many people visited the site
  • Your Google Business Profile: the listing with your hours, map and reviews

What you’ve already written

  • Google Drive: presentations, quotes, photos

Where you write to it

  • WhatsApp
  • Telegram
  • Email

In each of these places the agent has its own username, and can do there only what the work needs. At first, in Google’s tools it only reads numbers, and changes nothing. Thanks to the separate username you can see what it did, and it can be disconnected without touching the other users. Not sure whether Google’s tools are already connected to your site? That’s one of the things we check on the intro call.

Getting started: five steps until the agent is working on your site

We start with what only you see, and move gradually to what visitors see.

  1. Intro call

    We need you here

    Together we go through the site: which pages it has, what customers ask you, and what you’d like to be found for. We check what platform the site is built on, and pick a first job. Usually that’s the weekly report.

  2. Connecting

    We need you here

    We connect the agent to the site and to Google’s tools. You approve the connection from your own account, without handing over a password. The agent runs on a separate computer in the cloud, and before a big change to the site a copy is saved that you can go back to.

  3. Test on your own site

    We need you here

    The agent writes one article and suggests new wording for one page. Nothing is published. You read and correct, for example "I don’t write ‘solutions’, I write ‘ideas’", and it sends a corrected version.

  4. It starts working

    We need you here

    When the articles sound like you, it starts working every week: a report on Monday, an article waiting to be read, and a list of what’s worth fixing. Anything visitors will see comes to you first.

  5. Ongoing support

    We regularly read what it wrote and what you corrected, and step in when something changes on the site or in Google’s tools. Another job, such as the monthly problem check, joins once the articles are getting through almost without corrections.

How long each step takes is in the last question below. Those are times for the connection, not for Google: when and by how much the work changes your position in the results isn’t ours to decide, so we don’t name a time. What to prepare before the call: building an AI agent for your business.

An SEO agency, writing it yourself or an AI agent

Three ways to work on the site so you’re found on Google without paying for ads (what’s known as organic SEO). Every SEO agency works a little differently, and this is the common picture:

An SEO agency

A monthly retainer

Who writes the articles
The agency’s writer, following a plan you agreed on
What you see of the work
A report, usually once a month
What it takes from you
A meeting or a call now and then
Where they’re strong
Experience from many sites, and relationships with sites that can link to you
What you pay
A fixed monthly fee

Writing it yourself, when there’s time

You and the site

Who writes the articles
You, on a free evening
What you see of the work
Whatever you remember to check
What it takes from you
A few hours per article
Where they’re strong
Nobody knows your work better
What you pay
Your time

An AI agent

We connect and support it

Who writes the articles
The agent, from what you told it. You read and approve
What you see of the work
Every article and every change before visitors see them, and a report every week
What it takes from you
Answering its questions, and reading what it wrote
Where they’re strong
Works every week, even when you’re busy with customers
What you pay
A one-time setup fee and a monthly fee

Compared with an SEO agency, an SEO agent can replace the routine work the agency does: writing articles, improving pages, checking for problems and reporting. Links from other sites to yours are something we talk about on the intro call. And if you work with an SEO agency and are happy with it, you can work with both.

When it isn’t a fit

Four situations where it’s better to wait, or to choose another route:

You need customers by a certain date

An opening in two months, or a season that starts in spring. Nobody decides when Google will show a page, and neither do we. If you depend on a date you need a route that can be timed, such as paid ads. On that route: AI ad management.

Nobody to tell the agent about the work

It writes from what you know: customers’ questions, how you set a price, what you think customers get wrong. Without someone who answers it and reads, the result is an article that could appear on any competitor’s site.

A new site, expecting to overtake long-standing competitors fast

A new site starts with almost no pages, against competitors who have been writing on their sites for years. An agent doesn’t shorten that road. On a new site the work is building page after page, without knowing in advance how long it will take.

Every sentence needs a professional’s sign-off, and they have no time

At a law firm, a clinic or a tax adviser’s office, every article has to go past someone qualified to write it. If they can’t read an article a week, the articles will wait with them and won’t be published.

Frequently asked questions

When will I see results on Google?

We don’t name a date, because the site’s position in the search results isn’t in our hands. What you will see, every week in the report: which searches the site appears for, what was written and what was fixed. In weeks when nothing moves, it says that too.

Will the articles sound like me, and be accurate?

The agent writes from what you give it: answers to its questions, voice messages, and things you’ve already written. For one article, a few questions customers ask you, a short explanation of how you set a price, and an opinion or two of yours are enough. It marks what it’s missing in the article, and doesn’t make anything up. In the end you read it, and only what you approved is published.

Does this replace an SEO agency?

The routine work, yes: articles, improving pages, checking for problems and reporting. A good SEO agency also brings experience from fields where many sites compete for the same searches. Links from other sites to yours are something we talk about on the intro call. And if you work with an agency and are happy with it, you can carry on with it, and give the agent the writing.

What’s in the weekly report?

One page, in plain English: how many times the site appeared in Google search this week, how many people clicked through, and what they typed. Then what changed since last week, what the agent did, what’s waiting for your approval, and one suggestion for next week. There’s no jargon in it, and if something isn’t clear, you ask the agent in a message.

Doesn’t Google penalize articles written with AI?

According to what Google officially says, an article isn’t ruled out because it was written with the help of AI. What it defines as spam is lots of pages created without adding anything for readers. It also says it matters that a person checks the text before publishing, which is why you read every article. The details: writing website content with AI.

Who sees my business’s information?

The agent sees three things: the site, the numbers from Google’s tools, and what you sent it, such as voice messages and quotes. They’re kept on a separate cloud computer used only by your business, so what you know doesn’t end up on another business’s site. To write, the agent sends the material to the AI company it works with, and before connecting we agree with you on what that company may do with it. It doesn’t get a password, and you can disconnect it whenever you like.

How much does SEO with an AI agent cost?

There are two payments: a one-time fee for connecting to the site and to Google’s tools, then a monthly fee for ongoing support. Alongside them there is the monthly cost of the AI the agent writes with, and it’s listed in the proposal. Before we start you get all the amounts in writing. What the price is made up of: How much does an AI agent for business cost.

How long until the agent starts working?

The weekly report, the first and simplest job, can be running within three days of connecting, with every change on the site still waiting for your approval. Articles and page improvements join after the test on your own site, and everything together takes one to two months. That’s the time until the agent is working, not the time until you see a change on Google.

What are customers searching for on Google, and not finding on your site?

Message us on WhatsApp with your website address, and one question customers ask you again and again. We’ll tell you what an agent would do first on your site, and what would stay with you. No commitment.

Message us on WhatsApp
Shahaf Platin

Who sets up your agentShahaf Platin builds and supports AI agents for businesses at Platin Digital, with 12 years of experience in websites, marketing and digital. Platin Digital is an OpenAI Select Partner.

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