About Platin Digital

Hi, I'm Shahaf Platin

I've worked in digital for 12 years: websites, marketing, advertising and design. Today I build AI agents that do this work for businesses.

Message me on WhatsApp Read my story

12years in digital

My story

I've loved computers and code since I was a kid. At 11 I built my first website in HTML, a site about fishing (who knows, maybe today it would have been a successful blog).

At 18 I started offering digital services: building websites, marketing and design. I came in just as the field was starting to grow, with social networks, online reach and ads, and I really grew up with it from zero and watched how it developed.

Most people in this field specialize in one thing: graphic design, SEO or paid ads. I ended up actually working in all of them. I'm not a master of each one, but I'm really good at putting all of digital together into one package that's right for the business. If you build websites but don't understand marketing copy, sales pages and design, you'll have a hard time building a site that really does the job.

I've been working in this field for 12 years now. My way of working is less formal, and the goal is for the client to be happy every single time. A lot of clients stay with me for more than two years, and some have been with me for a decade. I love being part of a business's growth, and I believe in referrals more than in advertising.

It's important to me that the work gets real results. If something I did looks good and the client is happy with it, but it doesn't have the effect on the business it's supposed to, then as far as I'm concerned, that's a failure.

After all that, I went deep into the world of AI and realized that's where the future is. Any business that isn't connecting an AI agent today is losing out every day: a system that works 24/7 and can replace people like me.

And because I know SEO, marketing and websites hands-on, I know how to connect the agent to the business so it delivers the real value AI can bring.

Platin Digital at a glance

What we do: We set up and manage AI agents for businesses. An AI agent is a computer assistant: you message it on WhatsApp with what to do, and it does it in the software you already use.
What the agent manages: WordPress websites and online stores, Google Analytics and Search Console, Google Ads and Meta campaigns, social media content, and systems like WhatsApp and a phone agent.
Who it's for: Businesses that want their website, marketing and advertising handled without hiring an employee or an agency.
Who's behind it: Shahaf Platin, founder of Platin Digital, with 12 years of experience in web design, SEO, paid advertising and graphic design.
Which AI: We choose the model that fits each business, from OpenAI, Anthropic, Google and others. Platin Digital is an OpenAI Select Partner.
How you talk to the agent: Wherever suits you: WhatsApp, Telegram, email or an app.

What the agent does in your business

Seven areas where I connect an AI agent to a business. Each page explains what it does, what still needs your approval and how to get started.

Website & storeWordPress website and store management with an AI agentThe photos are ready. The products aren’t in the store yet.Google & SEOAI SEO for small businessPeople search for your service on Google. They find your competitors.Social mediaAI social media management for small businessYou have something to post. No time to prepare it or reply.Paid adsAI ad management: an agent that works in your own ad accountYou want to advertise. There’s a lot to handle.Service & salesAI customer service and sales agentThe same questions. Again and again.Personal assistantAI personal assistant for your businessA full day. The scheduling never ends.Systems & automationBusiness automation with an AI agentThe same office work, every day, across three apps.

Prefer a person to do the work? That works too

Not every business needs an agent, and that's fine. I keep doing what I've done for the last 12 years the regular way, too:

Website design and development

Business websites, landing pages and online stores on WordPress, with marketing copy and pages built to sell.

WordPress website management and maintenance

Updates, fixes, adding content and products, and keeping your site working and fast.

SEO (Google search optimization)

Keyword research, content and pages Google understands, and setting up Search Console.

Marketing and paid advertising

Google Ads and Meta campaigns, together with the landing page they lead to.

Graphic design

Ads, social posts and website design. You can see sample work in my Behance portfolio.

Digital consulting

We go over your website, advertising and content together, and decide what to fix first.

How I keep your business safe

The agent has access to your website and business accounts. These are the rules it follows with every client:

A separate computer for each business

Your agent works from a separate cloud computer used only for your business. Information never passes between clients.

Its own username

In every app it has its own user account, with access only to what it needs. You can disconnect it without touching anyone on your team.

Backup before changes

Before any significant change to your website, there's a backup and a way to go back to the previous version.

You approve

Publishing content, budget changes, payments and messages to customers come to you for approval first, until you decide otherwise.

See everything it did

Every significant action is logged, so you can always check what it did and when.

No access to money

It has no access to passwords, credit card details or money transfers, and we never store passwords in plain text.

More on how your business data is protected: AI agent security.

How it works

We start with one task, and add the next one only once the previous one works.

Intro call
This step needs you
We go over the work that comes back every week in your business, and pick one task to start with.
Setup
I connect the agent to the software you already use: your website, Google accounts, advertising and social media.
Testing on real work
This step needs you
The agent prepares what it would prepare on your real work. Nothing goes out, and you tell it what to fix.
Going live
This step needs you
When most of what it prepares gets through you without changes, it starts working based on what we agreed.
Ongoing support
I regularly check what it did and where it got stuck, and adjust it when something changes in your business.

Frequently asked questions

Who's behind Platin Digital?

Shahaf Platin. I've worked in digital for 12 years: web design, SEO, paid advertising and graphic design. Today I build and support AI agents for businesses, and I'm also the person you talk to.

What's the difference between an AI agent and a digital agency or freelancer?

An agency or freelancer does the work themselves, on their own schedule. An AI agent does it in your software at any hour, and you tell it what to do on WhatsApp or any other channel that suits you. A properly set up agent can replace a freelancer, an agency and sometimes even an employee. I set it up, configure it and check what it's doing.

Can the agent break my website?

Before any significant change to your website, there's a backup and a way to go back to the previous version. Anything published on your site comes to you for approval first, until you decide otherwise. And everything it does is logged, so you can always see what changed.

Do I need technical knowledge to work with an agent?

No. You write to it in plain English, like you would to an employee. I take care of connecting it to your software and setting it up.

Can I work with you without an AI agent?

Yes. Website design, WordPress management, SEO, paid advertising, graphic design and digital consulting, just like I've been doing for 12 years.

Which AI do you work with?

We choose the model that fits each business, from OpenAI, Anthropic, Google and others. Platin Digital is an OpenAI Select Partner.

How long until the agent is working?

A simple first task can start working within three days of setup. A full setup, with several tasks and testing on your real work, takes one to two months.

How much does it cost?

You pay once for the setup, and then a monthly fee for ongoing support. You get an exact price in writing before we start. Price ranges and a calculator are in the article How much does an AI agent cost for a business.

Want to see what an agent could take off your plate?

Message me on WhatsApp with what eats up most of your time in the business. I'll tell you if an agent can take it on, and if not, what's worth doing instead.

Message me on WhatsApp

Shahaf PlatinShahaf Platin builds and supports AI agents for businesses at Platin Digital, with 12 years of experience in websites, marketing and digital. Platin Digital is an OpenAI Select Partner.